Why Choose CJ Affiliate

CJ Drives Results for Your Business

Whether it's monetising website traffic, driving more sales or finding more customers, we understand that our clients' goals are our goals. Learn why affiliate marketing is critical in today’s marketplace and listen to top advertisers and publishers discuss the results they’ve seen running their pay-for-performance programmes on the CJ Network.

We believe we have the best relationships in the business.

In CJ's view, affiliate marketing is all about service.We pride ourselves on having one of the lowest account-to-account-manager ratios in the industry, which means our teams can expertly match highly specific and optimised digital brand strategies with our network of innovative publishers from the UK and across the globe. It's our strong relationships with major brands, smaller retailers and all kinds of affiliate models that sets us apart.

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We believe we connect with consumers the whole world over.

The consumer journey has changed, which has also changed the way you do business. Today, more people are shopping online, consumers are smarter than ever and your customers' brand allegiance is far from guaranteed. The affiliate marketing channel, with its unique publishers, has the power to influence and connect with consumers throughout their purchase journey. From the catalyst that triggers their decision of need, through evaluation and post conversion, the affiliate marketing channel builds relationships on performance.

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We believe affiliate marketing has no borders.

We're a global company and platform and you can be too. From Munich to Manhattan, Sweden to San Francisco; from our unified global Support Centre experience, to our international programme support in regards to languages, currencies, direct deposit and payouts – we are a global network that allows businesses and individuals to scale to that same level.

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We believe we provide the tools for success.

Our publishers and advertiser tools help increase conversions and programme performance. Dashboards, charts, graphs, metrics, we've got it all. We make it easy and intuitive for you to use. Real-time reporting and analytics providing industry leading tracking data within an easy to use interface – you get the jist of what we're about.

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We believe no one knows affiliate like we do.

We wrote the book on affiliate marketing – and we're here to help you succeed. A lot has changed since we started back in 1998, and we understand getting started in affiliate marketing can be tough. We are the largest affiliate marketing network in the world, but it doesn't mean our network is hard to navigate. The CJ Network is organised in a way to make it easy for publishers to search and find advertisers by category, language, geographical area and more. On the flip side, our advertisers can find publishers to recruit by name, email, URL and more. Below is a summary of how advertisers and publishers are organised in our network.

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Advertiser Verticals

 Advertisers are divided into several different industry verticals which are broken down into smaller, categories publishers can easily search inside of the CJ Account Manager system:

  • Accessories
  • Airline
  • Art/Photo/Music
  • Books/Media
  • Buying and Selling
  • Clothing/Apparel
  • Community
  • Computer SW or H/W
  • Construction
  • Consumer Goods
  • Shopping Centres
  • Education
  • Electronics
  • Employment
  • Entertainment
  • Family
  • Finance
  • Food & Beverage
  • Gifts & Flowers
  • Health
  • Hotels/Hospitality
  • Insurance
  • Legal
  • Marketing
  • Media
  • Non-Profit
  • Online Services
  • Recreation & Leisure
  • Retailer
  • Seasonal
  • Technology
  • Telecom/Wireless
  • Transportation
  • Web Services
  • Other


Publisher Promotional Methods

Publishers in the CJ Network are broken into a tiered category system with assigned subcategories, depending on the publisher's promotional method.


Ad Networks

Ad network publishers work with CJ to extend the reach of advertiser programmes beyond typical affiliate websites.


Content and Community

Content & Community websites generate traffic by sharing information, opinions and personal experiences that provide value (or simply entertainment) for visitors. Content & Community publishers usually earn affiliate commissions by writing or featuring products and services from the advertisers' they have relationships with.


Incentives, Loyalty and Rewards

Chances are if you own a credit card you are already familiar with Loyalty & Rewards programmes, where consumers are rewarded with cash back, membership points or even airline miles for their purchases.. Some loyalty programmes count their membership in the millions, providing advertisers with a large audience that is intending to make a purchase.



Affiliate marketing publishers in the search category focus on using paid search placements to earn commissions. Search publishers use search engine marketing (SEM) practices to bid on keywords or achieve placement on search engines through the optimisation of underused keywords, display URLs and landing pages.


Shopping Comparison, Vouchers and Discounts

Savvy shopping is smart shopping, and publishers in the shopping, vouchers and deals category realise consumers are constantly comparing companies (and products) on the internet in hopes of finding the best deal available. These publishers create a shopping experience that offers consumers everything from discount vouchers to price comparison features in hopes of earning a commission by sending the user to an advertiser's website to complete the purchase for the best deal.


Software & Technology

Software & Technology publishers develop and distribute browser plugin and toolbars to alert consumers when deals or vouchers are available on the sites that they visit.


Sub Affiliate Network

Publishers may encompass a variety of different publisher models; for example CJ works with affiliates who can provide cashback as well as software solutions.