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Commission Junction Signs Up To Provide Exclusive Affiliate Marketing E-learning ContentLONDON, UK – 14 April 2008 – Knexus, the digital marketing learning resource and Commission Junction, the world's leading affiliate marketing company have announced an exciting new partnership which sees Alison Guise, General Manager Europe at Commission Junction as the affiliate marketing industry expert for Knexus throughout 2008. The deal involves Commission Junction running four webinars per year for Knexus subscribers, the majority of whom are marketing and/or digital professionals. The webinars are broadcast live and are archived as webcast and podcasts for users to learn when, where and how they want. Topics include: an introduction to affiliate business models and how to work with them, integrating affiliate marketing into a multi-channel marketing strategy and key debates in today's affiliate marketing arena. Commission Junction will also provide a face-to-face training session as well as opinion pieces for users later in 2008. Commenting on the partnership, Knexus CEO Graeme Foux said, "We look to specialist industry experts to bring commercially-focused insights, trends and experience that can benefit our users. Commission Junction is a leader in affiliate marketing, a subject that can still mystify some brands, and so we're delighted to have Alison's industry expertise and thought leadership." Alison Guise, General Manager Europe, Commission Junction said "When we were approached by Knexus to come on board as their affiliate marketing experts, I was delighted to see a company so progressive and tailored in their approach to providing industry learning. We look forward to working with them this year." The next Knexus and Commission Junction live webcast on affiliate marketing is on 23 April and is one of 70+ live online learning opportunities during 2008, covering 12 key digital marketing modules e.g. Customer Experience, Online Advertising and Social Web. Contact Details ValueClick Europe Lisa Hancox European PR Manager Tel: +44 (0)20 8785 5835 Email: Celia Dixon UK PR Executive Tel: +44 (0)20 8785 5849 Email: For Knexus Sara Maftah Assistant Product Manager Tel: +44 (0)8458385316 Email: sara.maftah@knexusgroup.com About ValueClick: ValueClick Inc. (Nasdaq: VCLK) is one of the world's largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:
About Knexus: Knexus is the rapid learning company specialising in digital marketing. It provides an innovative learning platform and comprehensive programme of digital marketing learning opportunities through streaming video, podcasts and exclusive offline forums. For further information on the services and opportunities Knexus provides to marketing professionals and how you can save time and increase the digital expertise within your team, visit www.knexuscommunity.com. |
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