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Kodak Online Shops Select Commission Junction to Enhance European Publisher RelationshipsLONDON, UK – 9 October 2006 – Commission Junction, a leading provider of advanced affiliate marketing solutions, today announced that it is launching an affiliate marketing program for Kodak Online Shops in the UK, France and Germany. Working with Isobar, the global full service digital marketing agency network, Commission Junction will undertake successful publisher recruitment for Kodak Online Shops in each of the three markets via its European network. Commission Junction has been tasked with increasing the number of online sales via the Kodak Online Shops and the overall branding in each country via the internet. Commission Junction in the USA has been working with the Kodak Store and Kodak Easyshare Gallery to provide them with similar services. The significant success of these programs has prompted an expansion into Europe. Laurent Broca, Kodak's European Media Manager said: "We are keen to emulate the achievement of the US affiliate marketing program here in Europe. As well as increasing online sales, we also want to develop a long-term partnership with Commission Junction to maximise the utilisation of the affiliate channel." Alison Guise, UK Country Manager for Commission Junction and Mediaplex added "We are delighted to be working with Kodak Online Shops. Commission Junction has a thorough understanding of their objectives and we have developed a program that will increase sales in the markets they are focused on. This deal is also significant because of our inaugural working relationship with Isobar. We're very much looking forward to working with Kodak shop." About ValueClick: ValueClick Inc. (Nasdaq: VCLK) is one of the world's largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:
About Isobar In early 2003 Aegis [www.aegisplc.com] created a specialist division to build a truly global, full service digital marketing network. That decision was born of a vision and conviction that digital was the future of media. The division was branded Isobar on 5 July, 2004. Isobar is now 1604 people working in a global network of 69 offices in 33 markets. Isobar and all the agencies in the Network share a clear communication philosophy, "Creating Time". Our central belief is that brands need to create experiences and communications that compel consumers to choose to spend time with brands, to tell stories about brands and to be in an active relationship with the brand. Time is now the true currency of communication. Isobar delivers creativity, innovation and agility, the keys to success in digital. Nigel Morris is the CEO of Isobar. For more information, please visit www.isobar.net. |
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