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GUS Brand Launches Five More Programmes with Commission Junction after Successful Argos and Argos Additions Pay-for-performance Campaigns
LONDON, UK – 27 February 2002 – Today GUS and Commission Junction, the largest pay-for-performance advertising network, announce the launch of Marshall Ward, Kays Worldwide, Home Free, Bargain Crazy and Abound pay for performance affiliate programmes. After the success of the Argos and Argos Additions programmes the GUS group have taken the step of further utilising Commission Junction's unique technology and pay-for-performance network to increase visibility and revenue to their additional product genres. The Commission Junction programme has superseded internally managed programmes for a number of the brands. "Moving away from a tenancy-based model to a revenue share one, along with applying the lessons and measurements from offline marketing and implementing online through a pay for performance model ensures more profitable relationships for both the advertiser and the host publisher site" said Bronwen Williams Commercial Manager at GUS. "Affiliate marketing plays an important part in the GUS brand strategies, in order to create brand awareness and generate further custom. Pay for performance marketing has accounted for more of the overall e-commerce demand year on year." GUS benchmark the effectiveness of the PFP model by reviewing the cost verse demand ratio's against other online and offline marketing activities. The assessments are commercially focused by the delivery of profitability from the marketing channel; the utilisation of a PFP model ensures that the channel delivers a good return on investment. Williams further commented "Moving forward with Commission Junction with our other brands was based not only on the success we have enjoyed with Argos Additions, CJ's company status, model and technology, but a key benefit to us is their focus on action not clicks." Adding further value to their publishers, GUS has announced special publisher promotions in February of commissions up to 6% on sales. General Manager of Commission Junction UK, Nicky Iapino said "We are delighted to be extending the GUS portfolio across our network and this proves the power the online PFP ad model in preference to CPM and CPC online advertising. We are committed at CJ to continually developing and delivering the world best technology in the PFP online ad arena and working closely with our advertisers and publishers to ensure success. GUS is enjoying considerable success with the CJ programme but I predict over the next 6 months their current success will be eclipsed with even greater revenue yield and further enhancement of online brand reach." The GUS group is an example of utilising online advertising best models of practice that deliver measurable results and commercially viable propositions to marketers. About Commission Junction Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Expedia, Marbles, Marks & Spencer, MFI, and Argos Additions. Commission Junction is headquartered in Santa Barbara, CA., with offices in San Francisco, New York and London. For additional information, visit www.cj.com/uk or call + 44 (0)207 025 8031. About Argos Retail Group / GUS PLC The Argos Retail Group is a major multi-channel retailing organisation, part of GUS PLC. It has combined the strengths and resources of Argos and GUS Home Shopping to provide customers with the widest ever choice of what to buy, how to buy it and how to get it home. The Argos Retail Group was formed in the summer of 2000 to build on GUS' long experience in the home shopping market and on the strengths of the Argos brand, which consumers associate strongly with good value and convenience. The UK Home Shopping division continues to be the UK's largest home shopping retailer, through both catalogues and web sites. It offers over 1,200 pages of clothing, home and leisure goods, as well as credit and financial products to over four million customers. Although predominantly renowned as a mail order catalogue company, the UK Home Shopping division also has a strong focus on e-commerce activity. In order to participate in online advertising GUS launched its first affiliate programme for a selection of brands in 2000. Since then the market has changed greatly and more and more affiliate opportunities are becoming available, to the point where an affiliate team has been established to focus on the GUS brands. In July 2001, Argos Additions launched their affiliate programme through an affiliate network, Commission Junction, soon to be followed by its parent brand, Argos. As a result of the success of the Argos Additions programme GUS has now launched a further 5 programmes onto the Commission Junction network. |
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