Brand protection with industry-leading expertise, tools & compliance
Providing advertisers with a platform to create the best affiliate programmes in the world while ensuring brand protection is our priority. Our Network Quality team uses industry leading technology and hands-on experience to monitor website traffic quality and enforce advertiser brand guidelines. CJ is the only network that monitors 100% of referring traffic to ensure fair practices across the board.
Advertisers and publishers have complete control over who they partner with and operate under a set of CJ Network guidelines. These guidelines ensure compliance with the rules of the Network and each advertiser’s unique marketing policies. In order to maintain our high-level of network quality and ensure a level playing field for everyone, we particularly watch for violations including:
- Unsolicited Commercial E-mail (Spam) – E-mail campaigns to users who did not provide consent or opt-in, or to e-mail lists that were purchased or obtained illegally. All e-mails must be CANSPAM compliant and provide users with a clear opt-out option, access to privacy agreements, and accurate information about the e-mail campaign sender.
- Objectionable Content – Use or promotion of hate, pornography, illegal activity, profanity, trademark or brand infringement, and typo squatting and/or cyber squatting that misleads consumers or violate trademarks or copyrights.
- Non-compliant Transactions – Publisher use of an expired or stolen credit card for sale transactions, producing an abnormal number of reversals in a given period, buying and returning items to earn commissions, creating leads with false information, duplicating or stealing leads, self-inflating leads, and/or submitting false pixel calls to CJ tracking servers to emulate actual transactions (spoofing).
- Undisclosed Incentive or Special Programme – Publisher failure to disclose the provision of a gift or reward for lead submission, or a rebate for sales transaction. Publisher placement of links on third-party ad networks or sub-affiliates, or using software or desktop downloads created by pop-ups.
- Keyword, Trademark or Brand Infringement – Publisher purchase of a registered trademark or misspelled trademark, restricted keyword or misspelled restricted keyword on a pay-per-click search engine. Publisher bid on an advertiser on a keyword designated as noncompete, or publisher use of trademark and/or restricted keywords in meta tags, page copy or URL string to inflate natural search engine ranking.
- Providing False Information or Publisher Rings – Publisher creation of an account(s) with false information in an attempt to defraud advertisers or use of multiple accounts (publisher rings) to avoid enforcement of non-compliant activity.
- Down Tracking – Advertiser disabling or removing the tracking pixel on the advertiser shopping cart from the advertiser confirmation page.
- Selective Tracking – Advertiser only paying commissions for some but not all purchases on website(s) or lead form submissions.
- Illegitimate Reversals – Advertiser reversals on legitimate leads or sales.