Affiliate Marketing Glossary

A B C D E F G H I J K L M N O P R S T U V W X
  • tag
    An HTML or XML element delimited by opening and closing angle brackets.
  • term name
    Advertiser’s desired name for their programme terms.
  • text link
    CJ link type. Text links are simple text-based links (without graphics) with a 150-character limit (including any tags).
  • TID (transaction ID)
    A unique number assigned by CJ to each transaction.
  • time-decay model
    Popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints.
  • tracking code, tracking pixel
    A snippet of code that includes a reference to an image pixel hosted on CJ servers that enables tracking conversions.
  • tracking method
    The method by which an advertiser sends tracking information to CJ. Also see 1x1 pixel and batch.
  • traffic
    A metric that measures the number of users that land on an advertiser's website after clicking on a publisher-generated link.
  • transaction
    In CJ systems, a financial record of a transfer of money from one account to one or more other accounts. The commission associated with a valid action can become a financial transaction. See also action.
  • transaction fee
    This is the amount that will be paid by the advertiser to CJ for each commissioned action.
  • trend graph
    Area in CJ Account Manager homepage that provides a quick snapshot of website performance, including reports for: publisher commissions, number of sales, number of leads, number of clicks, number of impressions, click-through rate, conversion rate and CPM.