Affiliate Marketing Glossary

  • sale
    A type of action in which a consumer makes a purchase from an online advertiser. Also see action.
  • search engine marketing (SEM)
    A form of internet marketing that seeks to promote websites by purchasing keywords with the goal of increasing visibility in the search engine result pages.
  • search engine optimisation (SEO)
    Any of a number of methods, informal and algorithmic, used to ensure that online content shows up in search engines, thus increasing traffic to the content.
  • search keywords
    Registered advertiser programme keywords for publishers to access/search. Must have two or more consonants (e.g. “moo” is invalid).
  • search policy guidelines
    An advertiser’s policy and guidelines outlining exactly how a publisher is allowed to promote the advertiser's brand on search engines. Should include recommended keywords, trademark rights, and display URL/direct linking rights. 
  • search publisher
    Type of CJ publisher whose promotional method focuses on paid (SEM) or natural search (SEO), as well as domain parking and domain redirection to drive affiliate sales.
  • secondary language
    Additional language in which an advertiser’s website and link will be published. You may specify as many secondary languages as you need.
  • session duration
    The amount of time a visitor spends on a webpage or website they visit.
  • shopping & promotions publisher
    Type of CJ publisher aiming to creating a social shopping experience by offering website visitors coupons, comparisons and lead generation.
  • SID (shopper ID)
    Tag parameter often used by publishers for internal tracking purposes. For example, this could be used to determine the page on a site on which tracking took place. This variable should never contain spaces, hyphens or periods.
  • simple conversion tracking integration
    Simple conversation tracking integration enables an advertiser to run a lead and/or sale programme via pay-per-lead or pay-per-sale, but cannot support added functionality such as product reporting or item-based commissions. 
  • SKU (Stock Keeping Unit)
    A unique number that identifies an advertiser's product. Resubmitting an SKU enables changes to be made to availability, pricing, or other product information. When publishers search for products, the search engine queries this field. In a click URL, the SKU parameter is product_ID. 
  • software & technology publisher
    CJ publisher category similar to shopping & promotions but focuses more on web-based affiliate marketing solutions like link substitution and browser extensions.
  • standard integration, standard advertiser
    An advertiser who tracks every transaction occurring on their web domain through CJ and also does not have any unique points of entry or use Gateway tracking into their domain in order to enable tracking for a publisher’s commission payment. Standard advertisers 
  • standard lifecycle
    Actions are locked on the 10th of the following month unless they are extended. Once a transaction occurs and is sent to and processed by CJ's tracking servers, it will post in the account with a status of "New." While the transaction is in a status of "New" you can correct, reverse or extend transactions one time for a 30-day period.
  • SuperUser
    User status allowing view, access and edit privileges in the CJ Account Manager settings. There can be only one SuperUser.