Affiliate Marketing Glossary

A B C D E F G H I J K L M N O P R S T U V W X
  • Recruitment & Optimisation Management
    Mid-tier managed account level an advertiser can sign up for when joining the CJ Network. 
  • reach
    The number of users exposed to an ad, measured by impressions. Increased reach means an ad is exposed to more potential customers, which may lead to increased awareness.
  • real-time, real time
    No delay in the processing of requests for information (such as reporting) other than the time necessary for the data to travel over the Internet.
  • redirect setting
    An attribute of a link, not a link type, publishers may enable when creating link code to redirect the default destination URL. For banner links, the image URL may also be redirected.
  • redirected image URL
    URL provided by advertisers who host their images/links on their own servers.
  • referral period
    The amount of time an advertiser allows their cookies to remain active on a publisher's website, allowing CJ to credit the referring publisher for a configurable tracking duration period.
  • referring URL
    The URL a consumer came from to reach a website.
  • registered publisher
    Any live publisher account in the CJ Network.
  • response
    The data sent back to a user's browser in response to an HTTP request. This data can be in the form of HTML code, an image, or an error message. 
  • return on investment (ROI)
    The amount derived from subtracting net revenues from total costs.