Affiliate Marketing Glossary

A B C D E F G H I J K L M N O P R S T U V W X
  • OID (advertiser's order ID)
    A unique identifier supplied by an advertiser, such as an Invoice # or Order ID, that populates into the string dynamically. Include only alphanumeric characters within the OID field to avoid errors.
  • operator
    CJ Account Manager user type allowing view and account access, but may not change account settings.
  • opt in (verb), opt-in (adjective), subscribe
    An action a user can take to receive email or messages.
  • opt out (verb), opt-out (adjective), unsubscribe
    An action a publisher can take to remove its name from a mailing list.
  • order
    A website visitor's request on an e-commerce page to purchase an item or service.
  • organic search
    Organic search, also known as search engine optimisation (SEO), focuses on optimising website content, architecture, meta tag development, linking strategies, directory listings and webpage submissions based on the relevancy algorithms search engines use to index and rank webpages. Organic search methodology is a long-term solution to obtaining search engine exposure without paying the recurring costs associated with pay-per-click advertising models.
  • order inquiry manager (OIM)
    Tool in CJ Account Manager interface where advertisers, publishers or CJ Account Managers can keep track of missing orders. By using this tool, the publisher can enter the information regarding a missing order and report it directly to the advertiser. The advertiser is then able to view the information about the missing orders directly in their CJ Account Manager interface.