Affiliate Marketing Glossary

A B C D E F G H I J K L M N O P R S T U V W X
  • gateway integration, gateway advertiser
    A client who does not display or track every transaction occurring on their domain through CJ rather, this client implements a Gateway. A Gateway is defined as a unique URL string and/or name within a URL string designed to trigger CJ’s tracking cookie. Gateway advertisers can only utilise banner, flash and text links. Once a user lands on this page, it is the advertiser’s responsibility to drop their own cookie (active for their action referral period or longer ‐ minimum 24 hours) on the user’s computer.
  • geo-targeting
    Selective advertising in which a publisher can choose what geographical areas they want the ad to appear in. For example, if a publisher’s website focuses on umbrellas and rain apparel, they may just want a certain ad to appear in places where it frequently rains.