Affiliate Marketing Glossary

A B C D E F G H I J K L M N O P R S T U V W X
  • data transfer
    Advertisers may transfer a file that contains data for actions, corrections, accepted transactions, extended transactions, etc.
  • database
    A large collection of data stored in rows and columns to allow for fast retrieval.
  • decline
    Indicates that an advertiser has not accepted a publisher application.
  • deep link
    Allows a publisher to hyperlink directly to a specific product or service webpage on the advertiser’s website, which can cut out the step of going to the publisher’s page/website first. Also known as "direct link."
  • default URL
    Advertiser's target URL link where the user will arrive after clicking on a link from a publisher’s website.
  • deleted publisher
    A publisher account that has been deleted from the CJ Account Manager system.
  • deposit
    When an advertiser transfers funds into its CJ Account Manager account to cover CJ fees and publisher payments. New advertisers signing up with CJ have a minimum $3,000 deposit when signing up.
  • down tracking
    Refers to any instance of tracking irregularities limited to the advertiser’s own website implementation of CJ’s tracking.
  • drop-down
    A field that allows users to select an option by clicking a down-arrow in the field and choosing from a list of options.
  • dynamic link
    A link type that may contain many different elements in any rich media format and allows advertisers to change link content on a real-time basis.