Commission Junction Report Shows Affiliate Channel Well-Positioned to Reach Back to School Shoppers
SANTA BARBARA, Calif. – Aug. 1, 2012- Commission Junction, the leading affiliate marketing network, today released its annual Back to School report for online retailers, providing insights on consumer trends and key shopping dates for the season.
In analyzing past sales data, Commission Junction found that Back to School shoppers are inclined to use all the tools at their disposal to research and purchase online, including consulting search and price comparison engines, and coupon and cash-back websites. Consumers are increasingly conducting product discovery and shopping on content websites, which saw 30 percent yearly growth in sales last season.
“Given its broad distribution, the affiliate channel provides advertisers with the opportunity to effectively reach Back to School consumers throughout their decision-making process, which lasts late into the summer,” said Heather Pilat, Commission Junction’s VP of Analytics.
For the past two years, Back to School sales peaked the fourth week of August, with a second peak the first week of September. The corresponding weeks this year are August 19 – 25 and September 2 – 8. Consumer Electronics, Hardware and Software retailers saw a sales peak during mid-August, and also realized a secondary bump in late September along with Bed & Bath retailers. Apparel purchases, on the other hand, were heavily concentrated in late August and early September.
“The overall number of sales affiliate sites referred to Commission Junction advertisers last September grew by 27 percent over the prior year,” said Pilat. “These purchases may have been school or early winter holiday-related, so we believe a ‘stay late’ affiliate strategy is a good one to maximize sales.”
The full report is available at this link.
About Commission Junction
Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), facilitates and supports equitable, lucrative relationships between advertisers and publishers. Many of the world’s most widely recognized and highly specialized brands run their pay-for-performance programs on CJ’s platform.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world's largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick's brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2012; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K.