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Affiliate Marketing for Agencies Explained
Have I got the basics right?
Affiliate marketing is widely considered to be more complicated than it actually is. We have produced a whitepaper to de-mystify some common misconceptions
and to provide detailed information on affiliate marketing for agencies and what it means for your clients.Affiliate Marketing Guide for Advertising Agencies (PDF) Inhouse or Network?
The discussion whether to use affiliate networks or in-house resources has become a big issue.
Click here for a white paper that
outlines under which circumstances it makes sense to sign up to a network and when an in-house
affiliate marketing system is appropriate.Why partner with a network?
Networks are more than just a technology provider. At Commission Junction we work closely with our advertisers and publishers to develop mutually beneficial relationships and keep up-to-date with the latest changes in online marketing to ensure that we can provide tools to grow programs and maximise ROI. We also offer best in class technology solutions.Top Technical Tools (PDF) Product Feed Builder (PDF) Does affiliate marketing put my clients' brands at risk?
Agencies and advertisers have previously been concerned that affiliate marketing does not do enough to protect brands. At Commission Junction we take this extremely seriously and offer an unparalleled Network Quality offering where we commit significant resources to ensure that publishers on your clients' programs are compliant with clearly defined terms. We work with the objective of identifying fraudulent or illegal activity.Network Quality whitepaper (PDF) available soon. How can affiliate marketing complement my current PPC operations?
Some agencies focus on marketing the short tail with their PPC marketing budget. To target the long tail, affiliate publishers can easily complement the agency strategy by focusing on niche keywords which deliver ROI.What about duplication across all my clients' online marketing?
You can use our tags to reduce duplication of payments. Additionally, the Commission Junction technology is compatible with adserving companies such as Mediaplex, DART and Atlas.How do you understand the needs of my clients?
After some independent research and feedback from clients, Commission Junction has developed a vertical solution to ensure that we are offering tailored solutions for clients in each sector. See our web pages for advertisers in travel, retail and finance for more information and to be kept up to date with the latest information in each sector.
Download Agency Case Studies
Kodak Next Steps
For more information please call Murray Phillipson, Head of Sales UK, on 02 8785 5430 or send an email through our contact form Contents
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