What You Need To Join
Affiliate marketing takes time, research, and dedication. You wouldn’t simply sign a commercial lease and open a brick and mortar store without a solid business plan and ample time (and money) to invest; the same goes for affiliate marketing.
We believe the CJ Network provides the technology, tools and the relationship connections you need to become a best-in-class affiliate programme, but we can’t do it all for you. Below are some suggestions to help you make sure you and your website are in the right position to set up an affiliate programme.
Even the best affiliate programmes are continually challenged with new business models and pressed to create more revenue while lowering costs. And with any business strategy, if you don't consistently apply best practices to your tactical efforts, you're likely to have disappointing results.
Below are a few things to consider before entering affiliate marketing as an advertiser:
Define Yourself and Your Programme
What type of advertiser vertical do you fall under: Consumer Products? Health and Beauty? Financial? Do you have a strategy mapped out with specific benchmarks? What goals are you hoping your affiliate programme will accomplish: Increase sales? Increase brand awareness? Will you focus on loyalty & reward publishers or are search publishers more likely a better promotional method for your business? Make sure you and your team have clearly defined goals and strategies on what you hope to accomplish with your pay-for-performance programme.
- Select a Vertical
- Create a Strategy
- Promotional Method
- Define a Team
Ready Your Website
Be honest – when was the last time you took a long, hard critique of your website? Are your pages optimised? How's your load times? Photography professional or pixelated? Are your graphics and overall design crisp and clean, or intern-level likeable? Can you provide deep links directly to products? What about a product catalogue feed? How's your customer checkout experience? You need to be able to answer these questions (and many more) honestly before starting down the pay-for-performance path. A slow page load time can be a customer experience killer and poor graphics or website functionality will be unattractive to your website visitors just as much as to the publishers who will be considering promoting you.
- Optimise your Website
- Professional Design
- Product Catalogue Feed
- Shopping Cart
Select Your Programme Resources
Having a professional design and optimised website are keys to a successful advertiser affiliate programme, but unless you have the bandwidth and internal support to drive and scale your programme, it can fizzle fast. Do you have the technology to produce and distribute the creative (links, banner ads and content) you'll need to provide to publishers? What about having an affiliate manager on staff to review applications, push promotions and keep communication consistent with your publisher base? You can't go into affiliate marketing alone and will need to make sure you have a team and the technology in place so you can realistically grow your pay-for-performance programme.
- Creative Assets
- Programme Manager
Full Programme Management
For some advertisers, they might already have this in-house team in place, or are ready to create one. For others, CJ's Full Programme Management solution provides advertisers the ability to have CJ fully launch, maintain and optimise their affiliate programme with the industry expertise that comes along with being the number one affiliate marketing network in the world.
- Dedicated CJ Support
- Offer & Pricing Strategies
- Creative Optimisation & Upload
- Much More